Social media and the internet might show successful stories of start-ups and entrepreneurs. Though the stories are very inspiring and motivating, many people forget that starting your own company comes with a lot of responsibility, hard work and setbacks.
In this blog post, we will share the struggles of start-up. Though there are struggles with having a start-up, these struggles are essential for growing as a start-up and learn from mistakes to do better next time. This is all part of the process and should be embraced.
Behind the scenes
EGGXPERT shows her progress on social media and it always looks perfect and organised. It looks like everything is under control and everything is going as planned. Unfortunately, this is not always the case and that is okay. A few common examples of struggles start-ups face are:
- Financial management
- Time management
- Fierce competitors
- Miscommunication with stakeholders
- Lack of knowledge
- Difficulties winning customers trust
Growing your own company demands time and money. As a startup we always have to ask ourselves, where are we going to put the money into? What should we do to get our message across? What communication channels should we use? Are we doing the right thing? Most of the questions are marketing related and that is why marketing is so important for a start-up. Good or bad marketing can have a lot of impact on how the start-up will enter its market.
EGGXPERT has been struggling with standing out from the crowd on social media. It is easier than ever to make an account and start posting, it is saturated with all sorts of content and as a start-up you have to make sure your post will be the one attracting attention. It required a lot of trying out new strategies before EGGXPERT acquired their first 250 followers on Instagram! But it happened and with a lot of patience and research, anything is possible.
Sometimes plans get delayed or cancelled and as a start-up you have to accept it and improvise something else. There were many times EGGXPERT had to delay plans because of external forces. The thing is, nothing can be done to change it, so moving on and trying again later is the only option if you eventually want to have a successful company.
Patience is probably one of the most important things for someone who wants to start a company. Without patience, you might miss an opportunity because you started to give up or started to put less effort into it.
Nothing to lose
Though EGGXPERT has struggled as a start-up, EGGXPERT has learned a lot from it and gained so much new insights and knowledge by falling and getting right back up. Struggling is part of life and part of growing, it would actually be very strange if you have never struggled during the start-up phase!
If anyone reading this wants to start their own company, you should definitely go for it. There are many times where you feel like giving up or not seeing any progress. This is part of the journey! Jeff Bezos once said, “Nine times out of ten, you’re going to fail. But every once in a while, you’ll hit a home run that in business terms is more like one thousand runs. Given a ten percent chance of a one hundred times payoff, you should take that bet every time.”